- Title to identify film, and Production company and associate to show the creators.
- Establishment of character showing that the problem he is facing is serious.
- Further development into the characters and story with him turning to drink.
- Sets up the story by identifying the problem which is that he has killed a person.
- Background knowledge into the characters and story showing it was a loved one he killed.
- Rejects help from his friend showing the depression is becoming deeper.
- The climax where we see the extent he is willing to reach at an attempt to stop his pain.
- Brings the story together, plus showing another side to our character who is now trying to resolve his problem.
- Essential credits to show important involvement's within our film.
Audio to show in more depth how our short film develops or challenges real media conventions. (Visual not needed)
http://www.youtube.com/watch?v=0cakFP09D_Y
Postcard against Real Media Conventions.

- The back of my design in particular fallows the conventions of a real media product with the information on it plus the way it is set out...
- The title is bold, easy to read and links with the fridge magnets in the film which connects them together.
- I decided that although not all postcards feel the need to add a synopsis it is an incentive for people as they have an idea of what it is about and don't rely on the images to make there decision whether to watch it or not. Plus for us as we are a new company is helpful because we do not have the support from a built audience to support us and cannot rely on popularity of the star as they too are up coming.
- Obviously the logo is a requirement so people can begin to recognise our name and hopefully fallow and support our company in the future.
- I chose to apply the idea from the 'Divine' postcard of using the website to split the card into the two sections as it is a good use of space with important information, and makes it look more interesting.
- Although there seems to be a lot of text I feel there is enough space for people to make notes and for an address to be written, I decided against the 'On a Life's Edge' with the entire colour scheme and much information as it looks to busy and does not fit well with our low budget short film, especially as in the industry who would charge more on printing with the extra colour cartridge and text.
- The front of my design again allows most conventions to be fulfilled with the title, image and a sense of main Character. Plus a mysterious feel with the burnt photograph which will hopefully entice people to watch and find out why.
- However the use of a tag line would be useful and if linked well with the burnt image would again create more questions. Especially if it was positive, about love for instance as the viewer would be shocked that such a dark image could have a positive outcome. Although a tag line is a requirement for a poster, it does not seem as apparent among current postcards.
- The main image itself is a shot taken from our short film, which if recognised for this would show people something to expect. And it does also introduce you to a character, but at the same time doesn't give to much away about the story. Although on the other hand does not link directly with the actual story which could be misleading. Yet many other postcards have the same effect by taking one aspect of their film.
- The use of the title being incorporated into the image looks clever and effective, although does not stand out as much as others do, which is a negative as it is crucial information for viewers to notice.
- Unfortunately the image itself is not of the best quality and even within the film should have been printed to a higher standard with the correct colour scheme. Which within real media would have been perfect and thought thoroughly over before using it. When creating my design on Photoshop my aim was to incorporate colour but I found this very difficult and also decided that it takes away the aspect of a screen grab from the film.
Film Review Page against Real Media Conventions.
The reviews itself incorporates important conventions such as person opinion, comparison films, positive comments and constructive criticism. Plus a sense of acting quality, setting and genre which you would find in a real media review.However one vital piece of information missed from the review is where the film is going to be held such as Film Festivals or small private screenings. Although these details would be shown on the films website, it would be easy for viewers to read this direct with the review.
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